Great selling requires well developed sales skills
Without skill we are not going to succeed. Selling can be an art, perhaps; but it is most defintely a skill, and indeed a set of skills. These skills must be learned, assimilated, practiced and delivered for success to be certain. By choosing to distribute its products and services through face to face selling an organisation is committing to recruiting, managing and development a first class team. We concentrate on embedding the following skills;
- Personal impact
- Communicating (verbal, non-verbal and visual)
- Questioning techniques and listening skills
- Creative problem solving and building solutions
- Handling concerns and objections
- Gaining agreement
The objective is to hold client conversations that count, and move the prospect through the sales process; the posession and implementation of a well tuned set of sales skills is fundamental to that ambition.
Whether we are opening the process, handling objections or gaining agreement we are constantly required to be skillful, we are constantly required to know exactly where we are in the process and, of course, where the client is in the buying process.
'I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.
(Estee Lauder, fashion icon)