There are only 3 fundamental strategic approaches available to all organisations ...
More executive time is wasted on strategy development than almost anything else. Why? Because most of the time the strategy never sees the light of day. And it never sees the light of day for a host of reasons. Perhaps it became an academic exercise. Perhaps it became a political exercise. It can be either of these and perhaps something else, or a combination of reasons. In our view, however, the principal reason for a strategy never seeing the light of day is that it not arrive with a deliverable implementation plan. And without a plan, it never stood a chance. We, on the other hand, believe that;
- Strategy should be kept as simple as possible
- Strategy should be capable of implementation
- Strategy should always prioritise an organisation's customers in its development
Although we utilise a range of tools in strategy development we believe that customers respond best to organisations who position themselves in one dimension of value. That is to say they become experts in one of the following;
- Operational excellence; delivering best total cost via end-to-end product delivery where variety kills efficiency
- Product innovation; delivering best product via invention & constantly making product breakthroughs
- Customer intimacy; delivering best total solution via relationship expertise and solving the client's broader problem
World class organisations (large and small) focus on one dimension of excellence, and are at least at benchmark in the others
Our strategy workshop process helps clients identify which discipline is right for them by looking at their current state, the market they operate in; including understanding their customers, their organisation's preparedness in terms of culture and resources, and their implementation capability.
'He who every morning plans the transaction of the day and follows out that plan, carries a thread that will guide him through the maze of the most busy life. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign.'
(Victor Hugo, 1802-1885)