The strategy myth
The single biggest problem with strategy is implementation.
Most strategic exercises fail because not enough attention is given up front to the challenges of implementation; not enough attention is given to the resources required for implementation; and not enough attention is given to the cultural change required to make the implementation happen.
Preparing the organisation for strategic change, and implementing that change are the definitive hallmarks of a successful strategy.
The strategy in tself may be fine, and indeed, many organisations are completely capable of writing a strategy. They sometimes risk over intellectualisation, but nevertheless strategic thought is relatively commonplace. We focus on getting the job done using utilising the following 5 step process;
- Running a culture audit to analyse organisational preparedness
- Developing the strategy using a robust model
- Identifying the key implementation requirements
- Identifying the key risks to implementation
- Building the implementation plan, including the critical cultural change aspects
The myth of strategy, assuming a robust stragic model or process is used, is not that the thought process is flawed,
but rather that not enough thought has been given to implementation.
'Every general has heard of these five things. Those who know them prevail, those who do not know them do not prevail.'
(Sun Tzu, Art of War, c400BCE)